![]() ![]() That’s probably why you’ll have noticed the same sponsors pop up on different podcasts (Squarespace, anyone?). It’s surprisingly easy to monetize your podcast many hosts match your podcast with sponsors and provide monetization features baked right into the platform. There are now estimated to be over 2.7 million podcasts, which means there’s plenty of advertising money to go around. The Interactive Advertising Bureau (IAB) reports that US podcast advertising revenues exceeded $1b in 2020, and continue to grow in 2022 and beyond as the industry proves to be more resistant to the impact of COVID-19 than other media. While podcasting can a fun hobby for some, for others it’s a big money-making business. ![]()
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